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| Paul Rand |
Paul Rand is possibly the most highly credited graphic designer world wide, famous for his work with companies such as IBM and UPS. He tends to have a very interesting way of approaching his design process, although apparently he was doing something right. In Paul Rands tv interview, he made it quite clear that for the majority of his projects he would give the client just one piece to choose from. He has been known to even say things such as "I will solve your problem for you, and you will pay me."
Although I tend to look up to Paul Rand as a designer, I feel as if his approach to showing clients work has a fault. In my opinion, the client should have possibly up to three options for work such as a logo. I completely understand how giving a client a lot of options can hurt the graphic design industry and go against Registered Graphic Designers, but at the same time, the client who's paying a designer should be able to pick between a couple options. This is mainly because having a small amount of leeway would spare us as designers the problem of the client not being able to describe what they do not approve of because they have nothing comparable.
Having said all that, I do agree with what Paul Rand says about designers being allowed to act like doctors in those situations. This is because were are considered the experts in the field of graphic design, and the client is almost seen as a patient. A designer's role in the world is to simply solve problems they are given. Although this may sound like a very simple situation, we all know that it takes a specific type of person to be able to balance both their own creative licence with the thought process of a unexperienced client.
The average person may wonder what it is a designer even does, and wether or not the world would really be all that different without. If you really stop to think about that for a moment, you realize that nearly everything man made in the entire world is in one way or another designed. There's such a variety of forms of design in the world that it would be impossible to imagine the world otherwise.
Just quickly before I end my current blog post, I want to mention just a few of the things that really are important to me as a graphic designer.
– The relationship between a designer and their clients.
– Quality work apposed to simply quantity.
– Using personal experiences from our lives within design.
– Focusing on creating a solution to the problem (leave the pretty designs to amateurs).
– A strong work ethic (Without hardly any schooling, Paul Rand became a fantastic, influential designer).
– Trying to continuously create a world where great design resides all around.
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